Brand

services

We are Talented Designer, writers, strategists and managers committed to delivering a superior creative product for good companies from all walk of business from logo to log on, we perform in print, online and all media in between.


interactive

As captivated as anyone watching ?new media? dawn, we?ve committed ourselves to mastering it as it evolves. Our interactive designers are avowed technophiles who follow the latest trends and techniques, and apply both to creating multimedia experiences that amaze. Our digital executions can take many forms, not limited to ingenious Web sites. We also create CD-ROM, plasma screen and kiosk presentations that our clients use to support and enhance all manner of business communications. Reborn in the digital medium, the sales, marketing or brand message becomes infinitely more powerful.



media

SRG seeks to maximize the reach and influence of advertising content by rethinking how connections are made between consumers and brands today. In the "Inundation Age" of fragmented media and unprecedented consumer control over personal advertising intake, moving the business needle demands solutions that go beyond the traditional ad "impression" to activate consumers in new ways and environments. SRG achieves this desired level of engage-ment by first understanding our target prospects deeply, then tailoring inventive media for optimal capture, truer resonance, and profound business results.



advertising

We are proud of the fact that our work doesn?t look like everything else out there. Truthfully, we?re concerned with transcending the malaise, not perpetuating it. We avoid fad, kitsch and cliché and we appeal to common sense rather than lowest common denominator. We aspire relentlessly to work that succeeds in its dichotomy: creative yet focused, intelligent yet simple, human yet inspired. We believe these elements are as important to a straightforward print ad as they are to integrated campaigns complete with direct mail, outdoor, radio, event marketing and Web.



brand strategy

Like any discipline, brand strategy involves planning, skill and resolve. We look at each client?s brand and what it currently represents to management, employees and the consumer. Brand equates to a business? soul; visual, rational and intuitive, it is all things. We examine fundamentals of identity and image to determine the essential truth of the brand, and why it should matter to people in real life. We refine and take this truth to the streets, evangelizing a powerful and consistent message using every means at our disposal at every consumer contact-point imaginable. When we have succeeded, the stars align, the brand thrives and the needle moves.



design

Design is in our blood. Our graphic designers are incredibly gifted individuals who have been fascinated with the visual arts their entire lives. They have studied at leading art schools under well-respected teachers in the industry, and are as adept working on G5s as they are with pencils and sketchpads.

Aesthetic means everything to how the brand is perceived. And while tremendous amounts of theory factor into our work, imagination and heart are what make it phenomenal. SRG is versed in all categories of design, including corporate identity, collateral, print, packaging, and point-of-purchase.